Travel-Inspired T-Shirts, Sweatshirts & Hoodies

The Story Behind 1923 Main Street®

Where Freedom Meets the Open Road

At 1923 Main Street®, we believe that travel isn’t just a destination… it’s a mindset. Travel is about chasing horizons, carving new terrain, and wearing your story on your sleeve. Our brand lives at the intersection of boardsports culture and unscripted travel, inspired by the effortless flow of skate, snow, surf, and the endless road between.

Our Origins: A Legacy on Boards

1923 Main Street may be a modern travel-wear brand, but its roots run deep in board culture.

Mike Belobradic — our founder — didn’t just build a travel brand; he grew up in the heart of the boardsports world. In the 1990s, Mike launched Three Sixty Spins magazine (also known as 360 Spins), a scrappy, grassroots zine dedicated to the local skateboard and snowboard scene. What began as a newsletter stapled together in his downtown condo became a full-fledged publication, carried in board shops across Canada, along with the Western U.S. and Northeastern U.S.

That magazine wasn’t just print — it was mission, community, and a little rebellion (in those days, some ski hills didn’t even allow snowboarders). Mike folded every page, every layout, every interview, and late-night design sesh into something real. Even when it went bi-monthly, he stayed true to the ethos: editorial first, community always. Today, that same spirit lives in the 1923 Main Street clothing brand — but transposed onto travel-inspired streetwear.

When Mike’s daughter, Amelia, joined the brand, she brought her own board-life passion. A gifted snowboarder — and skateboarder when she can — she’s won multiple provincial golds and was part of her high school women’s snowboarding team that took home the top prize for the entire region. Even landlocked, she chases waves whenever she can, riding her surfboard in spirit. Together, Mike and Amelia built 1923 Main Street to be more than a clothing company — it’s a tribute to their shared life on boards, in motion, and in travel.

Why 1923? 1923 was an important year in so many creative ways. And a big part of that is that 1923 was a formative year for surfing, with the likes of Duke Kahanamoku and others, who paved the way for the boardsports that we know and love to this day. The Main Street vibe brings it all together. We aim to make 1923 Main Street a destination that unites everyone who shares the likes and ethos of the brand. It may be an address that lives virtually, but the sense of community and style is very real.

The Mustang Within: A Symbol of Freedom

Our logo — Mane the mustang — isn’t just a graphic. It’s a metaphor. Fast, agile, wild and free. Mane represents the spirit of a horse that roams without fences, of someone who carries no saddle, just a sense of purpose. That same spirit that fuels everything we do (on or off a board).

We see travel the way a mustang sees open land: a field of possibility, unbounded and calling. When you wear 1923 Main Street®, you’re not just wearing clothing — you’re carrying a symbol of speed, quiet strength and the freedom to roam.

The 1923 Main Street Ethos: Boards, Travel & Discovery

• Boardsports First: Every design, every collection, is informed by a lifetime on a board — whether that’s carving pow, chasing surf, or grinding concrete.

• Unscripted Travel: We celebrate adventure without an itinerary. The thrill of the unknown, the joy of detours, the stories you didn’t plan to tell.

• Sustainable Spirit: Our print-on-demand model reduces waste, allowing you to wear your journey, not someone else’s leftovers.

• Community: From our roots in local board scenes to global travelers across continents — we ride together and always with respect.

Wear the Adventure — Roam Freely, Ride Boldly

Welcome to 1923 Main Street®: where every piece of clothing is designed for the journey, every graphic tells a story, and every drop is a new chapter. Wear the adventure, live the board life, and roam with the spirit of the mustang. Join us on Instagram, Pinterest, Facebook or wherever you hang out in the digital world. Just search 1923 Main Street.

Original Designs
1923 Main Street: The Travel Clothing Brand

Looking for unique and original travel t-shirts, sweatshirts, hoodies and more? Shop authentic original travel-related graphic tees and more (including subtle-Disney shirts) at 1923MainStreet.com.

Quality and originality are the trademarks of our the 1923 Main Street brand. A key differentiator for the 1923 Main Street clothing brand is that we print original graphic designs exclusively on quality apparel from trusted partner brands, including Bella + Canvas, Comfort Colors, Cotton Heritage, Gildan, Champion and more.

An Environmentally Responsible Approach to T-Shirts and Apparel at 1923 Main Street

Our core values at 1923 Main Street include taking steps to consider the impact that we have on our global environment.

One important change that we implemented in 2023 — to be an environmentally responsible clothing brand — was to exclusively follow a print-on-demand model for our clothing lines. This means that we do not produce and stock thousands of versions of clothing. This approach is where leftover unsold garments can become a significant problem on our global ecosystem, clogging landfills and weighing on the planet. The images of this situation are sobering.

By following a print-on-demand model at 1923 Main Street, we eliminate the issue of unsold inventory (significantly reducing waste down the line), which reduces carbon emissions associated with our apparel. This has allowed us to offer more efficient production and fulfilment centers, and continually work to source more sustainable clothing materials and production methods.

This is also why all sales at 1923 Main Street are final sale, and also why we have a no-returns or exchanges policy. Please take this into consideration when ordering by carefully reviewing the easy-to-use clothing size guides that we include in every product listing.

Authentic Original Designs for Disney Fans and Travelers Who Like to Find their Own Way

The best way to discover our hidden treasures is to browse the shop at 1923 Main Street to see what’s new. Be sure to never miss a new release by subscribing to our newsletter to be alerted when new designs drop in the shop. We are continually creating and adding unique and authentic original designs and collections so be sure to check back often to see what’s new.

Share Your 1923 Main Street Apparel on Social Media

We love to hear from you! We believe that exceptional service is just as important as exceptional products, so we offer the kind of service that we appreciate receiving from other companies.

Also, be sure to share your purchases from 1923 Main Street on social media and tag us at 1923 Main Street on Instagram and Facebook (we will like and re-share all tagged postings). Use the hashtag #1923mainstreet and we’ll amplify your post with our audiences.

The 1923 Main Street Podcast:
Your Source for Weekly Travel Style Updates

In the world of style podcasts, we focus on and discuss travel style topics ranging from what to wear, how to pack, the differences between different manufacturer brands of apparel you find here (and at other shops), top trends in graphic apparel design and more style, clothing and streetwear fashion topics.

We welcome you to listen each week for fun-filled discussions and travel style tips each episode as we talk about (and sometimes debate) travel style, street style and boardsports around the globe.

Meet the Team at 1923 Main Street