1923/MS: Graphic Tees, Hoodies and Sweatshirts for those Who Ride

Graphic Apparel Built for Skateboarders, Snowboarders and Surfers

Some people travel to see the world. Others bring their board and chase the perfect line — a clean wave, a fresh run, or smooth pavement that never ends.

For every skateboarder, snowboarder and surfer who lives for that feeling, 1923 Main Street® has your back.

1923/MS: From Summit to Street to Sea

Born from the roots of the 1923 Main Street® clothing brand and inspired by Mike Belobradic’s lifelong passion for board sports, 1923/MS (and sometimes just 23/MS) is our streetwear line built for the skate, snow and surf communities.


360 Spins Magazine snowboarding t-shirt, vintage 1990s snowboarding.

Original 1990s ThreeSixtySpins Magazine Snowboarding Tee.


If you want a little peek into Mike’s boarding history, check out his retrospective post on his skateboard and snowboard magazine from the 1990s, ThreeSixtySpins. Those were the days when snowboards weren’t allowed at most ski resorts and cities were installing anti-skateboarding jams left, right and center. The defiant spirit and unmatched freedom of boarding is a big part of the DNA of the 1923/MS clothing series. In fact, in honor of those early days, we’ve reproduced a couple of the original designs from ThreeSixtySpins Magazine (one skateboard tee and one snowboard tee) using the original artwork from the 1990s specifically for the 23/MS series. If you want to capture a little piece of the 1923/MS origins, now you can.

While we produce surfing, skateboarding and snowboarding apparel with something for every rider under the 1923 Main Street brand, some of our edgier or more experimental designs fall under the 1923/MS series.

But it doesn’t end there.


All Roads Six Stars Unisex T-Shirt by 1923 Main Street®.


All Roads by 1923 Main Street®

No matter how or where you ride, we believe that All Roads lead to snow, skate or surf.

With all of this history and backstory behind the 1923/MS designs, our graphic tees, hoodies and sweatshirts blend authentic board culture with clean design and a little variety for riders of all kinds (no matter wha’ts under your feet). Some clothing drops are bold, some low-key and some rooted in the lighter calm of surf style. But one this is common to every piece: they’re all grounded in the ride.

From skateparks to lift lines to beach breaks, 1923 Main Street and 1923/MS gear keeps you in your element wherever you roll, carve fresh tracks or paddle out.

We’re always dropping new looks, so be sure to check out the full Skate, Snow & Surf Collection for the latest designs.


1923/MS Numb snowboarding hoodie.

Ride. Explore. Repeat.

Wherever you travel with board in hand and however you roll — wheels, wax or sharpened edge — 1923/MS keeps you grounded in style.

Born from passion. Built for riders. Always grounded in the ride. An authentic original from 1923 Main Street®.

See the latest from 1923/MS and even more snowboard, skateboard and surfing apparel from 1923 Main Street® in our Skate, Snow, Surf Collection.

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