Why Travel is More than a Destination
Travel is a Lifestyle and a Mindset (and there’s science to prove it)
For those who roam freely, wear boldly, and get lost on purpose
At 1923 Main Street®, we don’t just create travel t-shirts, sweatshirts and hoodies—we design for a mindset. A lifestyle. A philosophy. Our travel POV is rooted in curiosity, exploration and the joy of discovery. Because travel isn't just about where you go. It's about how you see the world—even when you're not going anywhere.
Travel is a Way of Thinking
The idea that travel is a mindset isn’t just poetic—it's grounded in science and psychology.
Studies in positive psychology suggest that experiences rooted in novelty, exploration and reflection can reshape our sense of self.
A 2010 study published in Applied Research in Quality of Life (by Nawijn, Marchand, Veenhoven, and Vingerhoets) found that just anticipating a trip increases happiness, even before the traveler sets foot on a plane. This suggests that the travel state of mind—marked by openness and anticipation—is valuable in itself.
Another study from the Journal of Personality and Social Psychology revealed that people who engage in diverse experiences—like travel—are more open-minded, creative and resilient.
Sound like you?
But here’s the thing: you don’t need to travel constantly to live this way. You just need to think like a traveler.
Thinking Like a Traveler: What is the Traveler’s Mindset?
The traveler’s mindset is defined by four main things:
Curiosity: A constant search for new perspectives, ideas and experiences.
Adaptability: Finding beauty in the unexpected. Turning detours into direction.
Presence: Noticing details others overlook. Savoring every step.
Openness: A willingness to step outside comfort zones—emotionally, culturally, physically.
These aren’t just traits for your travels—they’re traits for life. And they’re what guides every one of our original travel shirt designs at 1923 Main Street.
Wear What You Believe In
Your clothing should do more than keep you comfortable. It should say something about how you see the world.
Our graphic travel t-shirts, sweatshirts and hoodies are rooted in that principle. They're not souvenirs or one-off pieces just for a vacation. They're statements. Symbols of the travel mindset—whether you're chasing sunsets on the Pacific Coast Highway or grabbing coffee in your hometown.
What Sets 1923 Main Street Apparel Apart
Original Story-Driven Designs – Each piece and travel graphic created by 1923 Main Street is inspired by a real destination, a feeling or a detour worth remembering.
Premium Comfort for the Road or the Couch – We use only carefully selected high-quality materials, built for comfy freedom of movement, long days of exploration and long flights of anticipation.
Created for Travelers by Travelers – Every tee and hoodie is infused with the lived experience of those who roam. We are like-minded souls to our customers and that’s why every travel t-shirt created by 1923 Main Street is an authentic original trademark piece of travel apparel. That is why 1923 Main Street is known as the traveler’s brand.
Unscripted: Guided by Sun travel t-shirt by 1923 Main Street.
Travel Isn’t a Break from Life—It’s How You Live It
For the 1923 Main Street community, travel isn’t a reward for working hard. It’s part of who we are. We get lost on purpose—not to escape, but to expand our experiences. We know that every unexpected stop, every local diner, every strange city street teaches us something new.
That mindset doesn’t disappear when the trip ends. It’s in how we move through daily life—with curiosity, with boldness, with openness.
“We travel not to escape life, but for life not to escape us.”
– Anonymous
This philosophy drives every design we make. From the simple symbolism in our Unscripted series, to the earthy palette of our road trip design, each piece is meant to help you wear your wanderlust boldly—wherever you are.
Travel Apparel for People Who Live Differently
1923 Main Street customers aren’t tourists. They’re explorers of mindset.
If you live by different rules.
If you prefer detours to direct routes.
If you dress with intention, even if you’re out of sight.
Welcome to 1923 Main Street, your new favorite travel brand.
That’s why we don’t follow fashion trends—we set a standard for what it means to be the true traveler’s brand.
You won’t find generic slogans or mass-produced designs here. You will find original artwork, an ethical approach to apparel production and a mission to help people live, think and dress like a traveler—whether they’re five minutes from home or five time zones away.
Join the Travel Movement with 1923 Main Street
Living the travel lifestyle doesn’t require a passport—it only requires a perspective. And you can carry that perspective with you, always.
Shop the 1923 Main Street Travel Lifestyle Collection – Featuring bold, original travel t-shirts, sweatshirts, and hoodies for wherever you roam.
Follow @1923MainStreet and tag us with @1923MainStreet to be featured.
New Designs Drop Regularly – Inspired by the places that change us and the world that motivates us every day.