Snowboarding T-Shirts, Hoodies & Sweatshirts: The Cultural Roots
Riding in Style: Snowboarding Apparel that Speaks to the Culture
Snowboarding is more than carving down scenic slopes covered in fresh powder (or corduroy groomed hard pack, if that’s where you live)—it's a culture with its own unique personality, art and lifestyle.
From bold graphic tees and hoodies perfect for layering, to cozy sweatshirts for après-ski hang outs, the right apparel communicates who you are both on and off the mountain. At 1923 Main Street®, we design our snowboard t-shirts, hoodies and sweatshirts with both performance and style in mind, creating gear with a range of design options that consider both weather and personal expression.
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The Snowboarding Tee: Origins & Cultural Roots
Snowboarding emerged mainly in the 70s as a DIY evolution of surfing and skateboarding culture. (Looking for more on the rise of snowboarding? See our Once an Outlaw post on the history of snowboarding and snowboard style.) Early riders used modified boards and creative wooden planks that carved out something new on the mountain. In the 80s and 90s, snowboarding really came into its own as a mainstream winter sport, and with it came its own apparel identity.
Early snowboard graphics leaned into frost, adrenaline and attitude—with everything from alpine landscapes and urban influences, to F-You bold messaging and typography, and even abstract art inspired by street graffiti.
Today, graphic t-shirts still ground snowboard style, while hoodies and sweatshirts complete the layered approach needed for the mountain environment and cool climates.
Nothing beats a great snowboarding freeride, especially on a freshly groomed trail or fresh powder.
Our 1923 Main Street® Original Freeride Snowboarding unisex tee is soft and lightweight, making it a perfect choice for double duty as a base layer on chilly days or an outer layer in the lodge or off-season.
Also available as a dark-colored tee and snowboard hoodie.
• Base Item: Gildan 64000
• 100% ring-spun cotton
• Sport Grey is 90% ring-spun cotton, 10% polyester
• 4.5 oz/yd² (153 g/m²)
• Shoulder-to-shoulder taping
• Quarter-turned to avoid crease down the center
• Blank product sourced from Bangladesh, Nicaragua, Honduras, Dominican Republic, Haiti or Guatemala
Disclaimer: Due to the fabric properties, the White color variant may appear off-white rather than bright white.
This product is made especially for you as soon as you place an order, which is why it may take us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions.
Please note: since all orders are custom created, all sales are final and we do not accept returns, refunds or exchanges. Please check sizing carefully using the guide.
What Makes Snowboarding Apparel Stand Out
Compared to skateboard and surfing t-shirt design, how does snowboard style differ?
Graphics That Reflect the Ride
Snowboarding t-shirt graphic style today is really built on themes from the past, but modernized and often with a corporate branding twist (yes commercialization took hold).
Snowboarding designs often feature:
Alpine lines and mountain silhouettes
Distinctive brand icons with attitude
Symmetrical layouts that echo snowboard symmetry
These visuals aren’t just patterns—they’re expressions of terrain, momentum and rider spirit.
Seasonal Color Palettes
When it comes to color, it’s no surprise that much of the snowboard apparel we see lives in winter palettes:
Chalk white and ice blue
Forest green and slate gray
Pops of bright color against dark contrast
The right color mix can make your gear visible on the slopes and stylish at the lodge or after party.
Retro Outlaw Vibes
Back in the ’80s and early ’90s, snowboarders were banned from many ski hills and resorts. The Once an Outlaw series by 1923 Main Street® celebrates that rebellious heritage with a series t-shirts, sweatshirts and hoodies. Remember your roots with the Once an Outlaw: That Look snowboarding tee. It’s comfortable and easy-wearing and a little reminder for everyone as to just how far this sport has come.
Also available as a sweatshirt.
• Base Item: Gildan 64000 • 100% ring-spun cotton • 4.5 oz/yd² (153 g/m²) • Shoulder-to-shoulder taping • Quarter-turned to avoid crease down the center • Blank product sourced from Bangladesh, Nicaragua, Honduras, Dominican Republic, Haiti or Guatemala
Disclaimer: Due to the fabric properties, the White color variant may appear off-white rather than bright white.
This product is made especially for you as soon as you place an order, which is why it may take us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions.
Please note: since all orders are custom created, all sales are final and we do not accept returns, refunds or exchanges. Please check sizing carefully using the guide.
Men’s vs. Women’s Snowboarding Apparel Design
There are some nuances to snowboard t-shirt style for men and women, but there is a lot of unisex style as well.
Men’s Styles
Roomier cuts for layered movement
Graphic focus on alpine energy and adventure (and sometimes a little more bold or brazen)
Hoodies sized for layering over tees and thermal tops
Women’s Styles
Tailored cuts that move with the body
Graphic layouts that balance boldness with style, and often elegance and grace
Sweatshirts and hoodies sized for layering and après-ski comfort
We design women’s snowboard apparel to be both wear-ready and personally expressive—because mountain style should feel good and look great no matter where you go.
Born From the Ban List
Before snowboarding was accepted, it was resisted. The Once an Outlaw Cherub Hoodie from 1923 Main Street® Snowboarding is inspired by the era when riders were shut out, ignored, and told no—then rode anyway. This piece pays homage to snowboarding’s rebellious beginnings and the culture that grew outside the lift lines.
Featuring a nostalgic cherub graphic with a distinctly 90s edge, this hoodie delivers everyday warmth with a laid-back, street-ready silhouette. Built for layering, late nights, and early chairlifts, it blends heritage style with modern comfort. This is not just a hoodie—it is a nod to the outsiders who shaped the sport.
Also available as a t-shirt.
• Base Item: Gildan 18500
• 50% pre-shrunk cotton, 50% polyester
• Fabric weight: 8.0 oz/yd² (271.25 g/m²)
• Air-jet spun yarn with a soft feel and reduced pilling
• Double-lined hood with matching drawcord
• Quarter-turned body to avoid crease down the middle
• 1 × 1 athletic rib-knit cuffs and waistband with spandex
• Front pouch pocket
• Double-needle stitched collar, shoulders, armholes, cuffs, and hem
• Blank product sourced from Bangladesh, Nicaragua, Honduras or El Salvador
Disclaimer: Due to the fabric properties, the White color variant may appear off-white rather than bright white.
This product is made especially for you as soon as you place an order, which is why it may take us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions.
Please note: since all orders are custom created, all sales are final and we do not accept returns, refunds or exchanges. Please check sizing carefully using the guide.
Snowboarding Apparel Fun Facts
Did you know…
Snow Meets Street: Snowboard graphics took cues from skate culture, blending street art from skate, with mountain imagery from snowboarding.
Tech Meets Style: Modern snow gear balances warmth and freedom of movement (always welcome), but incorporates classic graphics to keep the soul of snowboarding alive.
Art on the Mountain: T-shirts and hoodies often become collectible pieces—riders keep old favorites as reminders of epic seasons.
Why 1923 Main Street Apparel Is Built for the Mountain
Whether you’re layering a graphic tee under a snow shell, cozying up in a sweatshirt, or rocking a bold hoodie on the lodge deck, 1923 Main Street snowboard apparel delivers quality, comfort and authentic original style. Our snowboarding apparel offers comfort and wearability with unique and expressive visuals that resonate with riders of all kinds.
When it comes to our snowboard apparel design process, we don’t do what everyone else is doing, because that’s how we’ve always approached our days on the slopes.